Fresh is a Digital Radio Station for the United Kingdom broadcasting 24 hours a day, 7 days a week playing today’s hit music through to today. We also broadcast the latest news, weather, travel daily.
You can hear us online through our website, app, via an amazon or google smart speaker and on Apple CarPlay & Android Auto via popular apps such as TuneIn, Online Radio Box, and My Tuner Free.
Our advertising packages start from as little as £12 per week and £8 per week for sponsorships. Please click on the link below to find out more about how we can help you market your business using Fresh.
Types of Advertising
There are several ways in which you can promote your business on Fresh.
Why Advertise on Radio?
Fresh is a cost-effective way to advertise in the United Kingdom. We are the only professional local radio station based in the UK for the UK. We are a digital only radio station, which means our listeners have chosen to listen to us by downloading the app, visiting our website, installing us on their smart speaker or listening in their car via Apple Carplay & Android Auto.
Here’s some further information suppied by RadioCentre.
Radio – the broadcast linear flow of curated, predominantly live, presenter-led music and speech based audio entertainment – is now part of a much wider audio ecology.
Before the audio revolution, there used to be two choices for listeners – live radio or your personally-owned music collection.
Now, with the rise of new audio formats such as podcasts and streamed music services, listeners have more options than ever before. The rise of multiple-function mobile devices (formally known as phones) and the fact that audio content is “device neutral” for the most part, means that people can listen to almost anything, anywhere, and at any time.
Demonstrating the impact of radio
There is a wealth of industry research that demonstrates the impact of radio across a range of metrics when used as part of a wider media campaign.
According to UK econometric analysis radio produces £7.70 revenue ROI for every pound spent – second only to TV overall, and higher in a number of product categories e.g. retail, finance, travel, automotive. This is supported by separate analysis which demonstrates that radio delivers profit ROI of £1.61 per £1 spend, again second only to TV.
When included in the mix, radio advertising significantly increases the effects of brand communication over TV advertising alone, helping brands spring to mind more readily in purchasing situations. See Radio: The Brand Multiplier for more detail.
Analysis of the IPA Databank reveals that including radio as part of the mix significantly increases the chance of achieving brand fame.
Source: IPA Databank
Listeners demonstrate significantly higher ad awareness/brand consideration of radio advertised brands. Reallocating a proportion of a TV or press budget into radio increases overall ad awareness for no extra cost.
Radio advertised brands feel more relevant and are more trusted by radio listeners.
Radio drives response, especially online. See also Using Commercial Radio to drive response.